Medium products/projects/services are:
- Is a new technology-based service that replaces an existing service
- Has 501-1,000 student and/or faculty users
- Has 1,001 - 5,000 users
- Requires users to take action
Step 1: Identify Top User Tasks
Identify the primary user task flow or funnel, establish at least one related user success metric, and prioritize the design to improve that metric.
Step 2: Get User Feedback
Gather and review current user feedback from available sources (e.g., support staff comments and statistics, ServiceNow incident/request data, application traffic, etc.) to uncover existing UX issues. Prioritize issues and include in your product objectives.
Step 3: Light User Discovery
Perform light user discovery via at least one user survey and include findings in design objectives.
Step 4: Usability Research and Testing
Conduct at least one usability test at a stage early enough to allow for implementation of findings.
Step 5: Use Identity, Branding, and Style Guidelines
Review against approved Stanford branding, identity, and style guidelines to ensure compliance.
Step 6: Follow usability best practices
Review against common usability best practices to understand areas of needed improvement and to prioritize top issues into product requirements.
Step 7: Create a Plan to Measure Success, Gather User Feedback, and Iterate
Ensure subsequent and ongoing user reviews, audits, and/or feedback collection is defined in any related operations and continuous improvement plan.