Design for Utility
We design for utility to facilitate humans in their effort to accomplish their work, efficiently, and joyfully at the right time and place.
Our ideal is to be useful. To build end user experiences that facilitate browsing and finding tasks, surfacing the right content at the right time across our sites. To build authoring tools that are straightforward and easy to learn and use. Products that are simple and enjoyable to use is the marriage between form and function.
Our designs are task-driven to help people get their human tasks done.
- Learn more about the System Usability Scale by Tom Tullis.
- Assess the visual design and experience with the UX Practice Factors for Evaluation for SRP [checklist]
- Conduct effective usability tests with by writing a user research plan [template]